Carlos is a salesperson for an industrial equipment company. carlos calls on manufacturers and spends most of his time talking with system operators who work on the factory floor. while carlos is able to get the operators interested in his products, he is often unable to make a sale. carlos needs to:
What Carlos should do in order to make a sale with his
products is to be able to determine the purchase decisions and their
influencers for him to be able to make a sale with the products that he sells
to his consumers.