A ________ need is considered an optional communication objective because a promotional planner will omit it if it is not necessary for persuading the target audience?
1) personal
2) brand
3) category
4) market

when it comes to that persuasion game, we're aiming for the ol' category need. That's why we choose option 3 Category. It helps show folks what our fabulous product can do for them compared to others in the crowd. It's like a friendly competition, but everyone wins when people get what they really need!

from: partner in states opinion

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A ________ need is considered an optional communication objective because a promotional planner will omit it if it is not necessary for persuading the target audience? 1) personal 2) brand 3) category 4) market

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A ________ need is considered an optional communication objective because a promotional planner will omit it if it is not necessary for persuading the target audience?
1) personal
2) brand
3) category
4) market