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Write a paragraph in which you give a brief explanation on how sport personalities are portrayed by the media and how the portrayal influence people

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Personalities are portrayed in media as:
a. endorsers of products - could be food, clothing, or other products
b. motivators for a fit and healthy lifestyle
c. commercial models 

People are influenced by such ways or are persuaded to follow-suit because they tend to idolize and put these people in pedestals because of their natural abilities. Companies profit from such behavior that's why they keep using sports personalities as their models for their products.