According to the video lectures, members of societies with individualistic values values personal goals and independence
Autonomy, freedom, self-actualization, assertiveness, and a sense of individuality are all examples of individualist values. Collectivism, which is said to be more prevalent in non-Western countries, is based on interpersonal interactions that foster social cohesion through the proper performance of roles, responsibilities, and obligations.
Individualistic values, on the other hand, prioritize the interests of the individual over the interests of members of the in-group and the outsiders; as a result, they place more value on an individual's independence, self-reliance, and self-realization than on the interests of the community, society, or country.
When you describe someone as individualistic, you're referring to their preference for thinking and acting independently of others rather than following in their footsteps. A culture can also be characterized as individualistic if it promotes such behavior. most creatives
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