Respuesta :
The significant increase in consumer demand following World War II marked the beginning of the marketing concept era.
What was the Marketing Concept Era?
The marketing idea was first developed in the 1950s. Companies understood that their goal was to fulfill customers' demands and desires. Selling what the companies' products could create was not the goal of marketing. Choosing what to manufacture in order to meet the requirements and desires of consumers was the goal.
The way people think about how to successfully sell goods to customers underwent a significant change during this time. In the past, businesses had concentrated on determining how to locate the ideal consumer for the goods they produced.
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