Note that if a manufacturer decides to use a push policy to promote its products, it is most likely to focus its efforts on wholesalers (Option B)
Push policy refers to the creation of processes that originate in the firm and travel to the market, whereas pull policy refers to processes that originate in the market and travel to the company.
The primary goal of PUSH's marketing tactics is to acquire product exposure, which applies to both new and old items. This is especially important for freshly introduced products when visibility is a high priority.
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