The macro-marketing system is criticised in the United States because it does not help with the issues of the homeless, the uneducated, dependent children, minorities, those who have experienced discrimination, the elderly poor and the ill.
What is a macro marketing system?
- Macro marketing is the study of how society affects marketing systems and how those systems affect society (Hunt 1981).
- Instead of the company or the individual client, the market or marketing system is used as the key analytical unit.
- Instead than concentrating on specific customers, macro marketing targets the bulk of consumers.
- The objective is to identify a mass market and how to reach it. Companies emphasize packaging, in-store accessibility, product attributes, and promotion to achieve this.
- Instead of waiting for customers at the repair shop, a manager of a small auto repair shop may employ macro-marketing to connect with car owners through social media advertising platforms.
The macro-marketing system is criticised in the United States because it does not help with the issues of the homeless, the uneducated, dependent children, minorities, those who have experienced discrimination, the elderly poor and the ill.
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