The distribution of demand, the company's competitive position, and its cost structure all play a role in determining the best aggregate planning strategy.
Create a strategy that spans time horizons. However, the more immediate your strategy is, the more likely it is that your company will act in a way that could actually hurt its long-term value. Establishing a mix of short-, medium-, and long-term strategic plans and revisiting them frequently is the most effective strategy.
Wikipedia says that when planning is done for a single overall measure of output or, at most, a few aggregated product categories, the term "aggregate" is used. To put it another way, the goal of aggregate planning is to match plant capacity to demand so that production costs are kept to a minimum.
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