The customer is not a price taker when a corporation has market power since it can control the price in the market and charge any price to the customer in accordance with its objectives for profit targets.
A price-taker is a person or business that must accept market pricing as they are because they lack the market share to do so on their own. In a market with perfect competition, or one where every business sells the same good, there are no barriers to entry or departure, every business has a modest market share, and every customer has complete knowledge of the market, all economic actors are regarded as price takers. Buyers and sellers in the debt and equity markets, as well as producers and consumers of products and services, can all attest to this. But just because someone is a market maker doesn't give them the right to establish any price they like.
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