The marketing metric for subscriber loss is called Customer churn rate, which is the percentage of canceled accounts in a period—usually monthly.
Churn rate occasionally referred to as attrition price, is the rate at which customers prevent doing business with an organization over a given time period.
Churn can also observe to the number of subscribers who cancel or don't renew a subscription.
The higher your churn rate, the more clients prevent buying from your commercial enterprise.
The churn charge components is: (lost customers ÷ total clients on the start of time period) x 100. for example, in case your business had 250 customers at the start of the month and lost 10 customers by using the cease, you would divide 10 by using 250. the solution is 0.04.
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