The correct statement that accurately compares marketing to final consumers with marketing to organizational customers is:
c. As compared to those made by consumers, purchasing decisions by organizational buyers are usually more economic and less emotional.
Retailers, manufacturers, distributors, and institutions are some examples of organizational purchasers. They are crucial in boosting demand across the supply chain. However, compared to regular consumers, organizational buyers, who are in charge of making purchasing decisions for their organizations, tend to be a little more intelligent.
Corporate purchasing. Organizational purchasing largely on this. It is the procedure used by formal organizations to determine the criteria for making a purchase of goods or services by locating, evaluating, and choosing the best substitute for the market's many brands and providers.
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