All products that an organization sells constitute its Product Mix.
A product mix is the totality of product lines and individual products or services offered by a company. Also known as product range or product portfolio. Product combinations vary by company.
Product mix, another name for product assortment, refers to the multiple products that a company offers to its customers. For example, consider a company that sells multiple product lines that are very similar to each other, such as: B. Toothpaste, toothbrush, mouthwash, and other toiletries.
The main function of the product mix is to introduce the company to a particular product and how to promote it to as many customers as possible. A good product mix can provide detailed information about individual products and target customers.
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