Only 2% of people in Quebec, Canada, were aware of Home Depot when it first entered the market. The results of a second round of awareness study were used to assess the effectiveness of advertising in Quebec during the first 18 months. For the purposes of this study, it was decided that the Home Depot brand would continue its current advertising program if at least 50% of a 600-person sample of the population were aware of it. This is an illustration of a success indicator.
The answer is measure of success.
The components that make up the criteria that can be used to b whether or not it is worthwhile to invest time and effort in a project are referred to as the measure of success, in plain English. A few of the numerous examples of the variables that make up a success metric are contentment, income, and position.
The business in the example needed to assess whether its marketing efforts were yielding any benefits, so it created a quantitative criterion to gauge its effectiveness.
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