According to professor Michael e. porter, the author of the five-forces model for dealing with competition, businesses that wish to gain competitive advantage must follow which of these strategies.
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Michael Eugene Porter is an American academic known for his theories of economics, business strategy, and social causes. He was a professor at Bishop William Lawrence College at Harvard His School of Business, and co-founder of his group, the consulting firm Monitor, and his FSG, a social impact consulting firm.
These forces include the number and power of the company's competitors, potential entrants, suppliers, customers and substitutes that affect the company's profitability. Five force analysis can be used to guide business strategy and increase competitive advantage.
Michael Porter is the founder of modern strategic science and one of the world's most influential thinkers on management and competitiveness.
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