A sample of a population in which it is equally likely that every person in the population will be included in the sample. There are four fundamental characteristics of public opinion: intensity, stability, direction, and salience.
The poll tends to be more accurate (with less sampling error) the larger and more random or diverse it is. However, the following elements may have an impact on these polls: the diversity and size, as well as the demographic and questions themselves, which may or may not be objective.
A poll can be inaccurate for many reasons; limited options for respondents, insufficient data, challenging intensity measurements, and lack of interest in political issues.
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