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"Effective segmentation identifies where your customers are in the buyer’s journey, and assists your customers in taking the appropriate next step in their individual customer journey."
What benefits may audience segmentation provide to your inbound marketing initiatives?
You may adapt your messaging and focus your marketing efforts by being aware of the various audiences.
By using audience segmentation, you can engage and communicate with your customers more effectively, which will help you reach the right individuals with the appropriate message at the right time.
Most firms rely on it as a critical strategy for identifying various consumer segments and their unique needs.
The significance of the idea for a firm is all about being able to comprehend and connect with clients more effectively.
With the use of a customer journey map, you may evaluate sales interactions from the perspective of the consumer rather than the salesperson.
You can more clearly see their point of view and learn why they opted for your product over other brands.
Check out the link below to learn more about the customer's journey
https://brainly.com/question/28046741
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