as product brand manager, your task is to successfully introduce burnin' rock into the marketplace and manage the brand through its product life cycle. you have significant freedom to make the marketing decisions you think best, but the vice president of marketing has directed you to make at least some profit on this brand each year beyond the first.

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Under most life-cycle conditions, earnings typically height before sales do, with income achieving their peak degree in the course of the early increase levels and sales reaching their height in the maturity stages

What are the four ranges of product existence cycle and what does it help enterprise with?

A product's existence cycle is commonly damaged down into four stages; introduction, growth, maturity, and decline. Product life cycles are used through management and advertising and marketing specialists to assist decide advertising schedules, price points, enlargement to new product markets, packaging redesigns, and more.

Focusing on keeping expenses low can help groups at some stage in the maturity stage of a product existence cycle

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