Respuesta :
Price discrimination is a marketing strategy where a vendor may charge different prices to customers for the same commodity or service depending on what they think they can get them to accept. A business that practices pure price discrimination will charge each customer the maximum price they will accept.
What is price discrimination:
A business that practices pure price discrimination will charge each customer the maximum price they will accept. In more common forms of price discrimination, the provider creates groups of customers based on specific traits and assigns a different price to each group.
Each customer pays a different price for the identical good or service when a vendor discriminates on pricing. By charging the greatest price achievable for each consumed unit, the company commits first-degree discrimination. Discounts for bulk purchases of products or services are considered second-degree discrimination, whereas different prices for different consumer groups are considered third-degree discrimination.
Price discrimination is justified by the seller's belief that certain consumer groups can be asked to pay more or less depending on based on their demographics or how highly they regard the aforementioned products or services.
When the profit from separating the markets exceeds the profit from preserving the combined markets, price discrimination is most advantageous. If price discrimination is effective and how long different groups are ready to pay different prices for the same commodity depends on the relative elasticities of demand in the submarkets. Customers in a more inelastic submarket pay more, whereas those in a relatively elastic submarket pay less.
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