Awareness and knowledge = think matches the stages of the hierarchy of effects model to the intended outcomes of marketing communications.
The messages and media that marketers use to communicate with their target markets are referred to as marketing communications, or marcom. Traditional advertising, direct marketing, social marketing, presentations, and sponsorships are a few examples of marketing communications.
Building connections with new and current clients through social media networks is the responsibility of marketing communications specialists. They oversee occasions like trade exhibits or conferences when they can speak with people directly. They must keep up these connections to guarantee the long-term success of a business.
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