Making more sales to current customers without changing a firm's products is known as market penetration. Thus the correct option is B.
A product is referred to as final or finished goods distributed in the market to serve the customers. This product can be both goods and services in which goods are tangible and services are intangible.
When an organization intends to increase sales and profits of its current goods or services to its current customers in order to expand its market share, this strategy of market penetration is used.
Therefore, option B is appropriate.
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The complete question is Probably
1) Making more sales to current customers without changing a firm's products is known
as ________.
A) market segmentation
B) market penetration
C) product diversification
D) product development
E) prospecting
