Ji-eun loves her car. Recently, she noticed her tires were getting worn. She took it into the dealership, where she was told that all her tires were worn and should be replaced. Ji-eun knows this will be a significant investment. She decided on getting the most expensive tires because they are high quality and she wants the best. She hopes she is making the right decision. At least she will not have to purchase tires for several more years, unless she gets a flat. Ji-eun’s involvement with her tire purchase is an example of ______.

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14-09-2022
Business

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Ji-eun loves her car. Recently, she noticed her tires were getting worn. She took it into the dealership, where she was told that all her tires were worn and should be replaced. Ji-eun knows this will be a significant investment. She decided on getting the most expensive tires because they are high quality and she wants the best. She hopes she is making the right decision. At least she will not have to purchase tires for several more years, unless she gets a flat. Ji-eun’s involvement with her tire purchase is an example of ______.

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chilljain33 chilljain33 · Answer 1 · 2022-09-21T08:34:05+02:00

In the example of the situation given above, the involvement of Ji-eun with her tire purchase can be regarded as an example of high involvement purchase. Therefore, the option C holds true.

What is the significance of high involvement purchase?

A high involvement purchase can be referred to or considered as a purchase in which the consumer is highly engaged and active while taking the decision whether to purchase the product or not. This includes involvement to even the most minute details.

Therefore, the significance regarding high involvement purchase has been aforementioned.

Learn more about high involvement purchase here:

https://brainly.com/question/26552590

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The missing options to the incomplete question have been given below.

A. low

b. moderate

c. high

D. none of these