onsider Barry’s options. Should he respond to the one negative review? What could be the consequences of ignoring it? If you believe that Barry should respond, discuss first how. He has the disgruntled customer’s e-mail, phone number, and street address. He could post a reply on Yelp to provide a commentary to the bad review. If your instructor directs, plan a strategy for Barry and respond to the customer in the way you believe is best for Barry and his business.