The internal factors include strengths and weaknesses, particularly the resources and capabilities, of the organization currently
A SWOT analysis consists in analyzing the strengths, weaknesses, opportunities, and threats, to the organization. It enables essential interventions in the areas of vulnerability, and a consolidation of the areas where the organization is performing well. External factors include the opportunities and threats to the organization.
Internal factors include the strengths and weaknesses of the organization. These consist of the resources and capabilities that the organization has, such as its financial conditions and human resources. It is in these areas that the most control can be exercised, and therefore interventions may be most effective.
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