Marketing management today must pay special attention to packaging to ensure that the product (10) is presented in the best possible way. Packaging serves a variety of roles. This includes providing protection, security, improved usability, attractive appearance, and optimal design.
Marketing management is an organizational discipline that focuses on the practical application of marketing directions, methods, and techniques within enterprises and organizations, and on the management of the marketing resources and activities of an enterprise. In a nutshell, marketing management is the process of planning, implementing, and tracking an organization's marketing strategy.
This includes marketing plans, campaigns, and tactics used to create and meet the needs of your target audience to increase profitability. The four types of marketing management typically represent the four components of the marketing mix: product, price, promotion, and location. But the marketing mix is not marketing management. Some types of advanced marketing management include managing resources, tasks, projects, and operations.
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