Respuesta :
A person's knowledge of his or her participation in a social group (or groups), as well as the value or emotional significance associated with that membership, form the basis of that person's self-concept.
What exactly is the idea of social identity?
The social identity of an individual describes who they are in relation to the groups they are a part of. Various physical, social, and mental traits of people serve as the typical criteria by which social identity groupings are defined. Race, ethnicity, gender, sex, national origin, financial status, sexual orientation, age, and emotional and developmental problems and abilities are a few examples of social identity.
The Importance of Social Identity
The identification of a customer can have a variety of effects on a firm. A marketing campaign's success or failure may depend on how well the target audience is identified, the community to which they belong, and the surrounding circumstances.
- leveraging a customer's ideal reputation
- heightened interest
- Customization
- transforming prospective prospects into paying customers
- strengthening brand loyalty
To learn more about Social Identity from the given link.
https://brainly.com/question/17365258
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