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The company's mission statement should be focused on the market, realistic, clear, inspiring, and congruent with the surrounding market conditions. The mission is subsequently translated into specific auxiliary aims and objectives, which in turn direct choices about the business portfolio.

A flat container used to store investments, examples of finished works, or loose sheets of paper is referred to as a portfolio. A briefcase is a portfolio illustration. The varied investments that a person makes are an example of a portfolio. The exhibition of prior works by an artist is an illustration of a portfolio. A portfolio is a well-organized, visual compilation of a person's efforts, progress, and successes that shows what they have accomplished. They are a means by which teachers can track their professional progress, preservice teachers can gauge their knowledge, or teachers can offer proof for the certification process (Adams, 1995; Krause, 1996; Tierney, 1993; Wolf, 1996). Process, product, and showcase are the three categories of portfolios.

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