There are times in your document when you may specifically mention your reader. This establishes greater rapport with your audience. For example, in a resume you may mention the position you are applying for and the organization you are applying with in the Objective Statement. In a Cover Letter, you may mention a previous meeting or interview with the reader in the introductory paragraph. You should always address your Cover Letter to a specific person as well, unless you are writing in response to a blind ad.
