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According to the risk management/communication framework advanced by Ratzan and Meltzer, it is important to keep in mind that there isn't always time to create and pretest messages during a crisis.

Risk management

The process of discovering, evaluating, and controlling risks to an organization's resources and profits is known as risk management. These dangers can be caused by a number of things, such as monetary unpredictability, legal responsibilities, technological problems, strategic management blunders, accidents, and natural calamities.

Three categories of risks are:

  • business,
  • non-business,
  • and financial risks.

In an organization, risk management is crucial because, without it, it would be impossible to identify future goals. If a corporation sets goals without taking the risks into account, they are likely to lose focus once one or more of these hazards becomes real.

Risk communication is any form of communication that aims to give readers the knowledge they need to decide for themselves whether there is a risk to their health, safety, or the environment.

To know more about risk management refer to:  https://brainly.com/question/4680937

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