Your parents choose to purchase life insurance because it is advertised by Alex Trebek. After all, he is a really smart guy and they trust him to lead them to a good product. They are basing their choice of this insurance on the __________.

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13-07-2022
Business

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Your parents choose to purchase life insurance because it is advertised by Alex Trebek. After all, he is a really smart guy and they trust him to lead them to a good product. They are basing their choice of this insurance on the __________.

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sharmaaashutosh169 sharmaaashutosh169 · Answer 1 · 2022-07-20T12:27:51+02:00

Your parents choose to purchase life insurance because it is advertised by Alex Trebek. After all, he is a really smart guy and they trust him to lead them to a good product. They are basing their choice of this insurance on the peripheral route of persuasion.

A contract between an insurance policy holder and an insurance company in which the insurer agrees to pay a quantity of money in exchange for a premium upon the demise of an insured person or after a specific amount of time is known as life insurance.

The indirect method known as the peripheral route makes use of peripheral clues to link the message with positive (Petty & Cacioppo, 1984). The peripheral approach relies on association with positive attributes, such as happy feelings and celebrity endorsement, rather than focusing on the facts and the quality of a product.

Learn more about peripheral route of persuasion here https://brainly.com/question/9296025

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