You're working with an apparel brand who's launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?

Respuesta :

Deep Links is the tool within Campaign Manager 360 that should be used to meet their request.

What is a Deep Link?

  • Deep links that a special and time-saving kinds of links. They directly send users to an app instead of any website or webpage. Users directly land up to In-app locations.
  • This saves a lot of time and energy to locate a particular page. Deep links can be matched by URL, Intent actions, and MIME types.
  • Additionally, deep links provide up the possibility of simpler incentive design. When a prospective prize or offer is offered to a person via a retargeting campaign, convincing them to try a new experience is straightforward.
  • As an illustration, suppose you run a music app and want to advertise a new album. You then set aside money to advertise on a well-known website.
  • The consumer should, however, be able to listen to the sample via the app as well as on the website (where they are only exposed to the album cover). Here, a deep link is required to provide a smooth user experience by sending them straight to the appropriate page in your app.

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