Junji is the sales manager for a firm located in a northwest province of China. His product is clearly the market leader in that province. Junji suggests that his firm implement a regionwide price reduction of all its product lines to discourage new firms from entering his lucrative market. Which company objective is being promoted
Competitor orientation company objective is being promoted.
What does competitive orientation mean?
The amount of effort one puts into competing may be influenced by their competitive orientation, which is described as the urge to strive for success in competitions.
What is competition oriented?
A pricing strategy in which factors such as consumer demand and manufacturing costs are less important than the price of a comparable product supplied by a strong competitor; also known as competition-based pricing.
What is competitor oriented marketing?
Market-oriented pricing, sometimes referred to as competition-oriented pricing, refers to setting your product or service prices based on those of your competitors rather than taking consumer demand and your own costs into account.
Additionally, this pricing strategy entails studying and researching your target market.
