Respuesta :
The two watched the same television show and saw different commercials because of selective perception.
What is selective perception?
- The technique through which individuals perceive what they want to observe in media messages while dismissing competing opinions is known as selective perception.
- It is a broad phrase used to describe how all people tend to "see things" based on their particular frame of reference.
- It also covers how humans categorize and interpret sensory information so that one category or interpretation is preferred over another.
- To put it another way, selective perception is a type of bias because we perceive information in ways that are consistent with our previous values and views.
- Psychologists believe that this procedure is automatic.
Selective perception is the reason both watched the same television but saw different commercials.
Therefore, the two watched the same television show and saw different commercials because of selective perception.
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Complete question:
Micah and Jeremy both watched the Sugar Bowl on television. Micah was especially interested in the ads for Ford and GMC trucks because he is planning on buying a new truck soon. Jeremy did not notice the truck ads, but because he is a theater major, he did notice the ads for a new movie based on an Alfred Hitchcock classic. What accounts for why the two watched the same television show and saw different commercials?
- Selective attention
- Selective exposure
- Selective perception
- Selective retention/storage
- Selective comprehension
