Product A - proposed lavender ice cream
Product B - competitor ice cream
Survey Results
Question Results Scale
How much did you like Product A? 3.2 1-5
How much did you like Product B? 3.9 1-5
Did you prefer Product A? 40% Out of 100%
Did you prefer Product B? 60% Out of 100%
How would you rate the taste of Product A? 5.1 1-7
How would you rate the design of Product A? 2.9 1-7
How would you rate the boldness of Product A? 4.2 1-7
How would you rate the smell of Product A? 6.0 1-7
Would you buy Product A if it was available in the store? Yes = 25% Yes / No
How often would you buy Product A if it was available in the store? Every 2 weeks Daily, Weekly, Quarterly, Annually
Answer the following questions:
Which of the two products did the participants prefer based on the indicators above?

Brand preference refers to the choice of a specific company's brand (product or service) when compared with other, equally priced, and available brand (product or service) options.

Typically, brand preference reflects:

Customer loyalty
Successful marketing tactics
Brand strengths.

Data and Calculations:

Question Results Scale

How much did you like Product A? 3.2 1-5

How much did you like Product B? 3.9 1-5

Did you prefer Product A? 40% 100%

Did you prefer Product B? 60% 100%

How would you rate the taste of Product A? 5.1 1-7

How would you rate the design of Product A? 2.9 1-7

How would you rate the boldness of Product A? 4.2 1-7

How would you rate the smell of Product A? 6.0 1-7

Would you buy Product A if it was

available in the store? Yes = 25% Yes / No

Thus, based on the indicators above, especially the preference of products by consumers, the survey participants preferred Product B (60%).

Learn more about brand preferences at https://brainly.com/question/14286452