The source is the company or person who has information to convey in the marketing communication process.
What is marketing communication process?
Marketing process refers to the procedure of creating awareness towards consumers that their product exist. The ultimate goal of any marketing communication is to drive the receiver to action.
The next step is to convince potential buyers that they will receive good value if they decide to spend their money on the company's product or services.
Hence, the source is the company or person who has information to convey in the marketing communication process.
Learn more about marketing communication process here : https://brainly.com/question/7176800
