The sales channel that has been opened to manufacturers because of digital tools is called; Direct to Consumers
A sales channel is defined as the way in which a business-to-business (B2B) sales organization goes to market, either through direct or indirect routes, to sell its product or solutions to end customers.
Since we are in a digital era now, consumers can be able to make purchases for products through online sales platforms and the goods will be delivered to the person's address.
Thus, the sales channel opened to manufacturers because of digital tools is called Direct to Consumers.
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