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Over time, we often forget the source of the message, but remember the content. Thus, messages from a source who is not credible can become more persuasive over time. This phenomenon is known as ______________.

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ayfat23

The phenomenon whereby we forget the source of the message, but remember the content is known as sleeper effect .

What is a sleeper effect ?

The sleeper effect  can be regarded as the psychological phenomenon which can be attributed to persuasion.

It serves as a delayed increase of the effect of a message that is accompanied by a discounting cue.

Learn more about The sleeper effect at;

https://brainly.com/question/12011520

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