The geographical segment is the critical segmentation method she should consider when identifying her target market.
What is a Market segmentation?
Market segmentation refers to breaking down of market into series of segment bases on age, geographic location, occupation for marketing purpose.
The geographical segmentation is the segment that is used to target products at people who live in a particular location.
In conclusion, the geographic segment is the critical segmentation method she should consider when identifying her target market.
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