The first decision Firenze should make in this situation is "Whether to conduct marketing research at all."
This is because, in the decision-making process, the first step you need to make is whether to make a decision or not.
This implies that the first step to take is to determine whether you should take a certain decision or not.
Hence, in this case, the first decision Firenze needs to take before doing anything is to decide "Whether to conduct marketing research at all."
This is because he could just decide to introduce new products without conducting marketing research at all.
Hence, in this case, it is concluded that marketing research is one of the things firms may consider before starting an operation.
Learn more here: https://brainly.com/question/24906199
The full question is here:
Firenze, a frozen pizza manufacturer of frozen pizza, is exploring whether or not to introduce several new kinds of pizza: cauliflower pizza, veggie pepperoni pizza, and veggie cheese pizza. The managers at Firenze have developed several possible options. What is the first decision Firenze should make?
Whether to use primary or secondary research
Whether to conduct marketing research at all
Whether to use taste tests
Whether the characteristics of target customers have changed
