The authors of this article started by analyzing the leadership abilities of President George Bush. According to the authors, good leaders can influence the actions of people by;
According to the authors Stephen D. Reicher, Michael J. PLatow, and S. Alexander Haslem, rewards and punishment are not really effective in getting people to do things.
A good leader should put himself in the shoes of the people and get them to want to do those things.
George Bush used this by using regular language of the Americans and thus showing them that he was one of them.
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