Answer: The pandemic is extremely complex and multifaceted. I will focus on one of its many consequences on consumer behaviour – the heightened experience of resource scarcity. The pandemic has been the source of many forms of scarcity: product stock shortages, financial constraints, time pressures, lack of protective gear for front-line workers, sky-rocketing unemployment rate, economic recession, and so on. People from all walks of life have been increasingly experiencing resource scarcity in their daily lives, while also being regularly exposed to scarcity-related news and information.
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