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The primary difference between a company's mission statement and the company's strategic vision is that:______.A. a mission statement explains why it is essential to make a profit, whereas the strategic vision explains how the company will be a moneymaker.
B. a mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."
C. a mission deals with how to please customers, whereas a strategic vision deals with how to please shareholders.
D. a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there?"
E. a mission statement addresses "how we are trying to make a profit today," while a strategic vision concerns "how will we make money in the markets of tomorrow?"

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Answer:

The primary difference between a company's mission statement and the company's strategic vision is that:______.

B. a mission statement typically concerns a company's present business scope and purpose, whereas a strategic vision sets forth "where we are going and why."

Explanation:

Typically, a mission statement discusses the present business scope and purpose, dealing with how to please customers and what the organization does.  On the other hand, a strategic vision shows the organization's direction, focusing on its tomorrow and what the organization wants to become.

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