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Ralph and Elaine have brought a new marketing idea to their company, Sportswear, Inc. Elaine is a bit concerned about the ethical implications of the new strategy. Therefore, the marketing team has decided to use the IDDR approach to decide whether or not to pursue Ralph and Elaine's idea. During the inquiry step of this strategy, the team is struggling to identify the ethical problem. In doing so, they should:

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Answer:

Sportswear, Inc.

IDDR Approach to Ethical Decision Making:

During the inquiry step of this strategy, the team is struggling to identify the ethical problem.  In doing so, Ralph and Elaine should:

1. Identify the stakeholders of Sportswear, Inc.

2. Collect relevant data.

Explanation:

Ethical decision making relate to making decisions while considering what is right or wrong behavior.  The IDDR approach to making ethical decisions involves a desire to do right.  The steps include inquiry, discussion, decision, and review.  The inquiry stage, in addition to collecting relevant facts about a decision, should identify the company's stakeholders.  The stakeholders of any business entity include consumers of the products or services, employees, suppliers, community, owners, and the society as a whole.