Based on the underlined sentences on pages 2-3, which of the following is MOST LIKELY a difference between Internet search results and Internet advertising?

The difference between Internet search results and Internet advertising is that while the later is costly, the former is provide free publicity for businesses.
An internet search results refers to list created by search engines in response to a query while internet advertising are enable by paid subscription to place an ads on a webiste.
Therefore, the Option A is correct.
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