A gap in the service process that is considered the misperception by the service provider of what the customer truly needs.
a) Gap 1
b) Gap 3
c) Gap 4
d) Gap 10
e) Gap 12

When choosing a transition method, gap 4 analyses the disparity created in the business cycle due to the inconsistency in consumers ' expectations with what service provider provides on the market.

Therefore in the given case the Gap 4 to be considered as a misunderstanding or misperception regarding what customers truly needs and what service provided provides to the customer

Hence, the correct option is c.

A gap in the service process that is considered the misperception by the service provider of what the customer truly needs. a) Gap 1 b) Gap 3 c) Gap 4 d) Gap 10 e) Gap 12

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A gap in the service process that is considered the misperception by the service provider of what the customer truly needs.
a) Gap 1
b) Gap 3
c) Gap 4
d) Gap 10
e) Gap 12