Answer:
Focused differentiation.
Explanation:
This strategy usually focuses on narrow segments which tends to achieve either an advantageous cost or differentiation.
Differentiation is also said to involves making your products or services different from and more attractive than those of your competitors. How you do this depends on the exact nature of your industry and of the products and services themselves, but will typically involve features, functionality, durability, support, and also brand image that your customers value.