Answer: situation analysis
Explanation:
Within various sections of the SITUATION ANALYSIS portion of its advertising plan, American Express explains how and why Visa has been more successful at penetrating the small business market because of lower fees.
Situation analysis is a company's method of assessing its own progress and growth in relation to the market. This analysis accesses the bigger environmental factors that militates against the progress of majority of the firms in their own environment and the lesser environmental factors that is unique to the firm itself.
The aim of the situation analysis is to make companies aware of its business successes and failures and its influence within the environment.
