Vittle's Nuts use "Snippy the Bunny" as the brand's symbol in its ad campaigns. Through this strategy, the company aims to enhance brand identification and recognition. In this scenario, Snippy is an example of a(n) ___.
The company is trying to create a perception of better quality for which his customer will be willing to pay extra. Let’s take an example of any brand that you like. If you like the brand name you might some dollars extra to buy the items. This means greater are the margins on brand recognition.
