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Hertz Car Rental has a customer loyalty program, called "Gold Plus Rewards." It offers rewards with one point per dollar spent on qualifying rentals. Free weekend rentals can be earned for as few as 500 points. By having a customer loyalty program, Hertz is using __________ marketing.
a. proactive
b. developmental
c. transactional
d. relationship
e. acquisition

Respuesta :

osondumartins

Answer:

Relationship marketing

Explanation:

Relationship marketing is a marketing strategy which involves developing customer loyalty by rewarding customers with gifts and other benefits which will help them to be consistent with the purchase of their products.

This type of marketing strategy is fast being used by most Global businesses to retain and build customer Relationship and brand loyalty.

The type of marketing by Hertz Car Rental is RELATIONSHIP MARKETING.

Answer:Relationship marketing

Explanation:

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