The extent to which the dominant values in a society emphasize aggressiveness and the acquisition of money and other possessions as opposed to concern for people, relationships among people, and overall quality of life
Geerte Hofstede's theory of national cultural established 5 dimensions:
Power distance (PDI)
Individualism versus collectivism (IDV)
Masculinity versus femininity (MAS)
: masculinity emphasizes ambition and wealth accumulation, while femininity emphasizes caring and nurturing behaviors, environmental awareness and gender equality.
