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Which of the following gap maps was developed to deal with the fact that users may make purchase decisions based on "phantom" attributes that they cannot identify or verbalize? a.AR perceptual GAP maps b.OS perceptual GAP maps c.Snake plot maps Determinant maps

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sandlee09

Answer:

b.OS perceptual GAP maps

Explanation:

Based on the information provided within the question it can be said that the type of map that is being described is an OS perceptual GAP maps. This stands for Overall Similarities (OS) perceptual GAP maps, and are maps that ask the respondents to compare brands on similarities instead of rating them on attributes. Which gets rid of the problem of "phantom" attributes.

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